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Licensing structure

Little Dutch works with a licensing structure. The products that we develop and distribute ourselves are part of the licence Little Dutch Trading. For all other products we work with license partners. It is vital that a licence partner and the people behind the company are compatible with our organisation, our values and our brand. A license partner must also be prepared to promote our brand brand proposition, in their service and marketing communication for example. This needs continuous attention and coordination. In practice, this structure means that distributors and retailers purchase their Little Dutch products from Little Dutch as well as from various partners. We make sure that consumers continue to see Little Dutch as one and the same brand and concept at all times. The Little Dutch designs are the basis of our success. 

We combine this with the expertise, market knowledge and channels of the license partner. The strength of this licensing structure is that we jointly achieve successful products. Product development takes place in close cooperation. We are responsible for the overall concept, the launch of collections and the coordination of the various partners.

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